LAS VEGAS, NEVADA - JANUARY 04: TCL Mobile Chief Marketing Officer Stefan Streit wears a pair of TCL RayNeo X2 augmented reality (AR) glasses as he speaks at a TCL press event at CES 2023 at the ...

This could be good news for the Apple Vision Pro and the rumored “Apple Glasses”: the augmented reality is forecast to ...

Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a personalized shopping experience.

Could one of the most important product launches during his time at Apple come from a small accessory for the iPhone? The CEO ...

After years of false starts, the future of augmented reality may depend not on chips or software, but on how light moves ...

Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...

At first glance, the AR Magic T-Shirt appears like any other children’s garment. However, when scanned using a smartphone, ...

SEOUL, South Korea--(BUSINESS WIRE)--LetinAR, a startup based in South Korea, today announced CES attendees will able to see the future of Augmented Reality smart glasses at its CES Eureka Park Booth: ...

Co-Founder and COO at VR Vision Inc an immersive technology group that is developing virtual and augmented reality solutions for the future. When you hear about augmented reality, you might think of ...

AR technology is a rising star in business and consumer tech. Here's what businesses need to know to successfully use augmented reality. Image: Ekkasit919, Getty Images/iStockphoto From the high-tech, ...

Google, Snap, Niantic, Nvidia, AppliedVR, and the rest of these AR (Augmented Reality) and VR (Virtual Reality) companies are changing the way we use the technology—and paving the way for the ...