Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and mid-sized B2B tech firms. Getting leads should be easy for B2B companies, right? Turn on ...

B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail ...

Valuable content is key to B2B lead generation. This article explores how to build trust and attract subscribers who convert into leads. This is an excerpt from the B2B Lead Generation ebook, which ...

Considering that lead generation is responsible for one of your company's most valuable assets—the customer—lead generation is a cornerstone of your B2B company. At its core, lead generation is the ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Lead generation as a concept is simple: Find buyers with a ...

It’s an open secret that B2B lead generation has some big problems. The sector has grown exponentially in recent years, with growth in self-service tech platforms and offshore telemarketing expanding ...

Opinions expressed by Entrepreneur contributors are their own. There’s no shame in admitting it: Generating leads is exhausting. It drains your time, resources and patience. But despite its inherent ...

B2B lead generation through paid search is constantly evolving. Today’s effective PPC strategies differ from previous years. B2B marketers must adapt and zero in on: 1. Hyper-personalization using ...

Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a business. No wonder lead generation is always top of mind for B2B marketers.

As digital buying behavior evolves, content engagement is no longer a secondary metric. It is the proof of intent where B2B ...

Opinions expressed by Entrepreneur contributors are their own. Q4 has just begun, and the pressure is on. You have just under three months left to hit your sales targets to end the year with a bang.

Email maintains its position as a top lead generator, and will be an important part of marketing budgets in 2024, judging by the 2024 b2b Marketing Mix report, a study by Sagefrog. As a lead source, ...