Orange County’s biggest online shopping site is about to get a new identity on Jan. 31, a gamble that analysts say comes with big risks in a fast-changing e-commerce world. Buy.com, which is based in ...

Buy.com is broadening its war with Amazon.com, promising to sell its books at 10 percent below Amazon's prices, the company said Tuesday. Many of the books that Buy.com sells are already marked below ...

Buy.com is threatening to wage a broader price war with Amazon.com, even as analysts are questioning how long the resurgent company can survive the fight. After scoring early successes on its new ...

Buy.com is looking to steal some customers from eBay with a new shopping service for online hangouts like Facebook. On Tuesday, Buy.com Inc. is officially launching its Garage Sale service on the ...

Online retailer Buy.com filed paperwork Tuesday for an initial public offering--if it can be called that. This IPO, if it pans out, will mark the second time that Buy.com has taken its shares public ...

A changing of the guard at Buy.com, which was bought by Japan’s Rakuten in May 2010. Long-serving executives CEO/president Neel Grover and COO Greg Giraudi are stepping down from their roles, ...