WARREN, Mich. (AP) -- Car designers have every kind of software and virtual reality tool. But when they want to make sure a car's curves look just right, they rely on one of the world's oldest ...

Auburn Hills — In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers' design studios: full-size clay models. For 80 years, clay modelers have used their ...

AUBURN HILLS, Mich. — In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers' design studios: Full-size clay models. For 80 years, clay modelers have used ...

Digital imaging, virtual reality and 3D modeling have improved in the past decade but most designers and decision-makers are still unprepared to approve new designs without physical models. It's ...

Stylists at Mazda Motor Corp. are renowned for their faith in old-school clay modeling when it comes to creating the brand's curvaceous Kodo car designs. But to perfect the voluptuous bends and molten ...

At the heart of our project, "Innovative Claywork," lies a pioneering vision that marries age-old craftsmanship with cutting-edge technology. We are on a mission to redefine the boundaries of ...

We may receive a commission on purchases made from links. Have you sat with small children playing with clay and mused about how much fun they're having? Molding this pliable stuff into whimsical ...

DEARBORN, MICHIGAN: American automaker Ford Motor Company is using clay to craft, re-craft and recycle the pliable stuff, to design its car models. “We are constantly being influenced by new ...

In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers’ design studios: full-size clay models. For 80 years, clay modelers have used their hands and tools to ...