Behind every ostentatious display of designer logos lies a carefully curated facade, desperately working to conceal the very ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

A brand’s logo is a precious thing, not to be twisted, put against the wrong backdrop, or altered in any way that disrupts the visual consistency it’s designed to convey. But for their new capsule ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

The truth about those designer logos in your closet might reveal more about your income bracket than your fashion sense—and ...

The rationale from the company was that the new logo represented its commitment to innovation and its ambitions to become a leader in the automotive industry. But it was a flop. It violated four basic ...

Which brand logos do graphic designers think are the most iconic of all time? What are the most iconic logos by industry? What are the key logo trends of 2024? To find out, Adobe Express surveyed 285 ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

The world of logo design is constantly growing, fluctuating, pioneering—and sometimes, apparently, developing a mind of its own. Yes, artificial intelligence has been a factor in graphic design for ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Tesco, M&S, Google, Meta, Unilever, Target. Font: Coolvetica. Design: Mabel Wynne. A logo ...