Business marketing departments are always looking for new ways to promote and attract customers to their businesses. One marketing tactic that continues to gain momentum is e-newsletter advertising.

If you own Microsoft Publisher 2003 or later, you’re in luck. You can use the application to create an e-mail newsletter and then e-mail it to your customers from within the program, which makes the ...

Discover why Substack is the top newsletter platform for email marketing, audience building and content strategy. Grow with ...

E-newsletters are more cost effective to grow your business by increasing revenue and referrals from existing clients. email newsletter A lot of research has been done to indicate the benefits of ...

Opinions expressed by Entrepreneur contributors are their own. If you ask me what my number one marketing tool is, my answer might surprise you. It is my electronic newsletter. Yes, that thing that ...

Determining the ROI on a newsletter program is not as straightforward as it is for a standard direct mail or direct email campaign. For most direct marketing campaigns, determining the ROI requires ...

Many marketers view e-newsletters as a kind of interesting relic or an outmoded stepping stone between newspapers and social media. They may pull their writers away from the weekly or monthly ...

I'm working on putting together the slides for a webinar on this topic right now, and am amazed by the number of places you can find content for your newsletter. Some of it takes the form of free ...