A few years ago, when I started working on newsletters, most people thought email was dead. Social media, it seemed, was the way to reach people. But today, thanks in large part to the unknowable ways ...

The CAN-SPAM Act requires marketers to provide customers with a way to opt out or unsubscribe from an email list. When a customer opts out you have to stop contacting him within 10 days from the ...

For some, the world of email newsletter marketing is outdated. Many businesses are of this opinion because of the tremendous changes in social media marketing -- like the use of Instagram hashtags, ...

Marketing and other industry pundits have been preaching that email is dead for ages. However, there is no method that better maintains customer engagement and brand loyalty than this so-called ...

Let’s be honest: There’s nothing cutting edge about email newsletters. And yet, when it comes to reaching customers this classic tactic doesn’t just work–it works really well. How can that be? Well, ...

In this article, we will take a look at the 15 Mailchimp alternatives for email newsletters in 2024. If you want to skip our detailed analysis, you can go directly to the 5 Mailchimp Alternatives for ...

Effective advertising almost always includes a robust email marketing strategy, regardless of the type of business. Emails are inexpensive to produce, yet they reach a broad audience efficiently.

"Isn't email dead?" Time and time again marketers hear this, but what's dead is the old way of email marketing, where you pop up in audiences' inboxes with a mediocre discount code once a month. The ...

Jakob Nielsen and Amy Schade of the Nielsen Norman Group just published a 544-page study on email newsletter usability, including 165 guidelines for subscriptions, content, managing accounts and ...