Email marketing can feel like a daunting task—crafting the perfect message, reaching the right audience, and keeping up with ever-changing tools and strategies. If you’ve ever felt overwhelmed by the ...

In a social media landscape dominated by algorithm changes, email newsletters have emerged as valuable relationship builders. Jaina Mistry, Director of Brand and Content Marketing at Litmus, said this ...

Opinions expressed by Entrepreneur contributors are their own. One of the most significant advantages of using a programmatic ad platform for email newsletters is the unparalleled ability to target ...

Ever looked into running newsletter sponsorships? If not, you may be missing out on valuable marketing opportunities. Although targeted advertising has been around since at least 1995, it’s made ...

Canadian management and investment firm Redbrick has acquired Paved, a newsletter advertising platform used by multiple publishers and advertisers. The terms were not disclosed. "In a digital ...

Opinions expressed by Entrepreneur contributors are their own. You want to maximize your marketing efforts and be where viewers are as a business. But very few are using the sponsored newsletter to ...

Paved, a newsletter advertising platform connecting over 8,000 creators with major brands, has been acquired by Redbrick, a Canadian technology portfolio company. The acquisition brings together Paved ...

Tara Hornor has a degree in English and has found her niche writing about marketing, advertising, branding, web and graphic design, and desktop publishing. She writes for PrintPlace.com, a company ...

"Isn't email dead?" Time and time again marketers hear this, but what's dead is the old way of email marketing, where you pop up in audiences' inboxes with a mediocre discount code once a month. The ...

Nothing in email marketing is static because ESP technology, inbox providers, and—most important—people's behaviors are constantly changing. That change extends to the email newsletter, a mainstay of ...

Newsletters have been a pertinent tool in email marketing allowing companies and brands to connect with their audience in a meaningful way. Email marketing is a vast arena with massive potential in ...