Following a pause of almost two years, Google has updated the Penguin algorithm at last. This is Penguin 4.0, the fourth major release, and it’s also the last of its kind because the Google core ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Many businesses have been fretting about a forthcoming tweak to Google’s ...

You may have read that as of Friday, September 23, Penguin is now part of Google’s core algorithm. But what does that mean, exactly? In this article, I’ll talk about the key differences between ...

I am reluctant to write something about this because the chatter in the SEO community is all over the place. It seems like many are saying that Google is testing the new Penguin 4.0 update in the wild ...

At SMX Israel, in the keynote session with Gary Illyes from Google, I asked Gary two questions about Penguin. Will it launch in a few weeks or several weeks and will you guarantee this release to be ...

Opinions expressed by Entrepreneur contributors are their own. If your website has been penalized by Google, it is incredibly important that the issue is corrected. Once you’re hit with a penalty, ...

Penguin 4.0 has finished rolling out, after four years. The algorithm was introduced by Google in April 2012 to deal with link quality. Gary Illyes, who works on ranking and various SEO policies and ...

Many webmasters and search engine optimization (SEO) experts relish the notion of formulating new content and website management strategies. Typical small business owners, on the other hand, are ...

When we asked Google's Gary Illyes about Penguin, he said SEOs should focus on where their links come from for the most part, but they have less to worry about now that Penguin devalues those links, ...

Google had given statements that its Panda and Penguin anti-spam fighting filters were running constantly. Now it says there's still delays between data pushes. Google has suggested that having to ...