Your SEO traffic is dropping and it will get worse. Here's exactly what changed in 2025, why clicks are disappearing, and how to win in 2026.

The SEO landscape in 2025 demands more than just strong writing skills. You must write with both humans and machines in mind to succeed at writing for search engine optimization—crafting content ...

Google's Danny Sullivan addressed questions from SEOs about how to talk with clients amid changes related to AI and search.

Google’s John Mueller answered the question of how Google’s new Google Lens multisearch affects SEO. How Google Lens multisearch affects the practice of optimizing for search engines is a good ...

Annual SEO planning still works when it’s built for reality. Learn how to set goals, prioritize work, and execute quarter by quarter.

Elysse Bell is a finance and business writer for Investopedia. She writes about small business, personal finance, technology, and more. Vikki Velasquez is a researcher and writer who has managed, ...

It feels premature to talk about the “good old days” of search engine optimization. But as anyone who has performed a search ...

In case you missed it, 2,569 internal documents related to internal services at Google leaked. A search marketer named Erfan Amizi brought them to Rand Fishkin’s attention, and we analyzed them.

An antitrust case puts AI Overviews, opt-outs, and zero-click visibility under scrutiny amid growing debate over content use and attribution.

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...