The book gives Indian marketers a language to challenge bad measurement, weak strategy and performance theatre ...

VerSe Innovation — India’s media technology unicorn that owns local language news aggregator Dailyhunt, digital newsstand platform Magzter and short-video app Josh — has made an acquisition to square ...

According to recent data, 79% of Indian marketers plan to expand AI usage, yet only 46% feel confident in their teams' ...

The Impact Digital Influencer Conference provides a key platform for creators, brands, and marketers alike to come together ...

The awards celebrate excellence in content-driven brand storytelling by recognising outstanding achievements in content ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...