American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Scanning a loyalty card might be costing you money. Companies say they’re rewarding your devotion with points, discounts and perks. But behind the scenes, many are using these programs to monitor your ...

American Express has announced upcoming changes to Platinum card lounge access, effective Jan. 1, 2027. Cardholders will be ...

American Airlines just added a new restriction to basic economy: Its flyers won't earn miles or Loyalty Points on no-frills ...

If you're the rewards card and store loyalty type, we have big news for Target shoppers. The retailer announced plans Monday to roll out a new Target Circle loyalty program to replace Cartwheel. From ...

Loyalty cards issued by supermarkets and other stores can be a great way to save money. You may already have some on your keychain or in your wallet. Experian says loyalty programs can include: - Free ...

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to ...

Is your keychain or wallet weighed down by customer loyalty cards? Use a loyalty card app on your cell phone to store them instead. Adding your loyalty cards into the apps is a simple process—you ...

Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. One of the most controversial questions of the digital age is how much ...

Have a loyalty card with a big grocer? Or maybe you’ve downloaded the app to take advantage of savings with digital coupons. Well, chances are it has not only tracked your purchases but used your ...

Station Casinos’ Boarding Pass loyalty card is evolving again. When card-carrying customers of the city’s largest locals casino chain make their way to any of the company’s 20 properties — including ...