Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Learn how competition-driven pricing strategies work, their pros and cons, and how they impact market share and profitability ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

Discover how companies use offensive competitive strategies to gain market share and outsmart rivals through acquisitions, R&D investments, and aggressive tactics.

8 Go to Market Strategy Templates for a Successful Launch Your email has been sent Download the best free go to market strategy templates for monday.com, ClickUp ...

A detailed analysis examines various methods to protect investments when market downturns occur. The article reviews several techniques and provides insight into how each strategy works. Investors can ...

Since President Trump announced new tariffs on April 2, worldwide financial markets have been on a rollercoaster ride. Prognosticators and pundits warn of a recession, a bear market, a rise in ...

Strategy’s shares fell 1.4% in after-hours trading despite posting a company-record $10 billion in profit in the second quarter, as CEO Phong Le called the Bitcoin-holding company the “most ...