The administration of the non-transactional data in an organization, such as customers, vendors, employees and products. Such data is contained in "master files," although the term master file has ...

Enterprises do a poor job of mastering their data — and that failure makes it difficult to personalize marketing and create a single view of the customer, Forrester analysts conclude in a report on ...

Yesterday I got an email from UC Berkeley’s Master of Information and Data Science program, asking me to respond to a survey of data science thought leaders, asking the question “What is big data”? I ...