We are so very very excited to share with you an action-packed day as we release our brand new 2019 spring fishing lure: the custom-crafted top-water Mojo Macky! As always until next time, good luck ...

With forward-facing sonar (FFS) dominating so much of the bass-talk the past few years, the arrival of fall can be a satisfying return to “old-school” chunkin’ and windin’ among the extreme shallows ...

There's nothing more thrilling in the sport of bass fishing than watching a hell-bent largemouth clobber a topwater bait. Whether its a popper twitched subtly across a flat during the calm early ...

Cold temperatures and short days make bass, and bass anglers, lethargic. But hardy souls who brave the elements are rewarded ...

Shop Swimbait For Bass And Panfish Z-Man MinnowZ 3" Soft Body Paddle Tail Swimbait - 6 Pack Lure For Bass, Panfish & More Z ...

The first of its kind Switchblade lure launches today, giving anglers the ability to switch it up and adapt the lure’s color in seconds, with no downtime and no retying. Allowing anglers more time in ...

Field testing new fishing lures is one perk of my job as an outdoor writer that's pretty darn fun. And although not every fresh-to-market bait is a winner, from time to time one crosses my desk that ...

Catching fish on top-water lures can be so exciting that some anglers would rather catch one fish on a top-water than two or three down deep. Lures that splash and dance across the surface are ...

Get ready to catch more fish with this lot of 10 hoochie squid skirts! These are unrigged lures, meaning you can add your own ...

Striped bass feed aggressively in the surf at night, and fall is the time to catch them on the New Jersey coast. Fishing at night for stripers in the surf requires know-how and research beyond just ...

Water temperature is around 80 degrees, and that sets the stage for summer fishing patterns, said Jon Conklin, fishing guide. Striped bass fishing is good between Rocky Branch park and Point 4. Fish ...