While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

Landing pages are web pages that users land on by clicking on a search result, an online advertisement, link on a website, social media or email campaign. Landing pages are built for a specific or a ...

When someone clicks on an ad or a link, where they land often decides whether they sign up, buy, or bounce (leave the page). That’s why the type of landing page you choose when setting up a marketing ...

Landing pages have the important job of helping you achieve a specific goal. This goal could be to capture leads, showcase your company in a special way, intro your product or service, get visitors to ...

Opinions expressed by Entrepreneur contributors are their own. This story originally appeared on Readwrite.com. Business leaders and marketers across all industries want nothing more than to connect ...

If you want to land the big fish, you’ve got to radically rethink your landing pages. In today’s post, I’ll give you 15 landing page ideas that you can steal (sorry, I mean “borrow”) for your own ...

Mobile landing pages must perform at their absolute best. Slow loading, clunky design, and poor user experience all drive down search rankings and conversions. So who’s doing it right — and what can ...

Do you pay attention to your e-commerce PPC campaign's landing page? Here's how you can improve them for optimal results. There is a wealth of information about how your AdWords campaigns are ...

Few things are more exciting than launching a new product. For e-commerce brands, the landing page is a big part of pushing sales, especially shortly after the initial launch. Unfortunately, this is ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...