As quality improves in mid-tier price points, red dots will continue their red-hot domination of the optics industry in 2026.

Red dot sights have become very popular on rifles, pistols, and shotguns. But red dot sights have not been around all that long. In 1974, Aimpoint introduced the first red dot sight and their ...

Cyber Monday deals are some of the best I’ve seen in the past week, especially on optics. There are Zeiss binos marked down under $500, red dots marked down for more than 50% off, thousands off ...

If you buy into turkey chokes and expensive, tight-shooting turkey loads, your gun needs a sight. Period. Otherwise, you will whistle dense, tiny, grapefruit-size patterns right past the heads of ...