Back office software giant SAP has long coveted a leadership position in the front office, especially as digital transformation has become the initiative du jour at enterprises around the globe. The ...

Enterprise application mega-vendor SAP has just pushed further into the customer experience management space with the announcement that it is buying Swiss-based e-commerce platform vendor hybris for ...

Walldorf, Germany-based SAP just announced its intention to acquire Emeryville, Calif.-based Abakus, a provider of cloud-based solutions for cross-channel marketing measurement and optimization. The ...

SAP has rebranded its Hybris division as SAP Customer Experience in a revamp of its product portfolio. Customer Experience incorporates SAP Hybris, Callidus Cloud, Gigya and Coresystems in a single ...

SAP has announced the end for the pioneering YaaS.io. But as Dick Hirsch advises - don't send flowers. SAP has more plans for microservices in the SAP Cloud Platform mix. Although I’m blogging less ...

SAP has given customers a peek into how it will compete with the likes of Oracle and IBM in the growing market around CEM (customer experience management) software with the acquisition of commerce ...

SAP is buying privately held Hybris in a bid to build out an e-commerce software offering that connects with customers across multiple “channels, devices and touch points.” Terms of the deal, which ...

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

German enterprise software company SAP announced this morning that it will acquire Hybris, a Swiss e-commerce technology company. Terms of the deal were not disclosed. Hybris' majority investor is ...

SAP has announced an incursion into the CRM market with its intention to purchase Hybris, a Switzerland-based customer relationship management (CRM) supplier. Bill McDermott (pictured), co-CEO of SAP, ...