Entering a contest, joining a mailing list for text-messaged coupon codes and signing up for mailing lists are methods of garnering Short Message Service or SMS opt-ins. Asking customers as they order ...

In an increasingly mobile-centric consumer culture, marketing organizations continue to search for ways to engage the mobile consumer with targeted marketing offers. SMS represents a promising but ...

Rich Rosen is the Founder & CEO of Fastcall—a leading Salesforce native app for phone, SMS and video. Rich has two phone-related patents. SMS messaging is great for marketing, sales, customer service ...

Consumers can sign up for SMS-coupon programs for different Money Mailer advertisers via a specific keyword sent to the short code 686868. The call-to-action can be found on the Money Mailer circular ...

Two new mobile marketing developments—one from the Federal Communications Commission and one from the courts—have combined to impress on marketers the importance of getting formal permission to send ...

With AT&T, Sprint, T-Mobile and Verizon all dropping most premium SMS billing, this could open the door to higher opt-in rates for mobile programs and the loosening of regulation around these programs ...

SMS marketing is a great marketing strategy for companies of all sizes and budgets because of its high open rates and conversions. Here’s how you do it. The return on investment for SMS marketing is ...

Text messages from your friends are personal, so why shouldn’t SMS campaigns be the same? On Tuesday, AI marketing and messaging platform Attentive announced products that allow brands to personalize ...