Salesforce moves agentic AI deeper into marketing, aiming to turn website engagement into autonomous pipeline generation.

Salesforce announced an agreement to acquire the B2B commerce solution CloudCraze for an undisclosed fee. The acquisition further strengthens the company’s B2B eCommerce capabilities by bringing on a ...

Acquiring CloudCraze allows Salesforce to bring digital disruption to B2B commerce, connecting into CPQ and Service Cloud as well as its B2C commerce engine One of the recurring themes that CRM giant ...

Salesforce.com, Inc. CRM is set to buy a B2B eCommerce software provider, which will mark the company’s second acquisition this year. Though the world’s leading customer-relationship ...

Today at Salesforce Connections 2018 in Chicago, Salesforce officially announced Salesforce B2B Commerce, billed as the solution that "meets the complex needs of the B2B buyer." This announcement ...

TradeCentric's customers can now benefit from an enhanced connector that elevates the integration experience and redefines B2B eCommerce excellence CHARLOTTESVILLE, Va., April 30, 2024 /PRNewswire/ -- ...

B2B marketing and sales have long been at odds. Sales teams frequently criticize the quality of leads they receive, while ...

RESTON, Va., Aug. 04, 2022 (GLOBE NEWSWIRE) -- Revature, the largest employer of entry-level technology talent in the United States, and Salesforce, the global leader in Customer Relationship ...

After launching its Wave Analytics Cloud less than two years ago as a data visualization tool for sales managers, Salesforce is launching a series of Wave apps for specific verticals, including an app ...

It is often said that business-to-business marketers should look to their counterparts at consumer brands for inspiration. The ability to build brands, balance long- and short-term activity and ...