Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a personalized shopping experience.

In June, Google introduced virtual try-on models to some clothing product shopping results. When it first launched, Google said it used AI to generate models that can try on clothes for you. The goal ...

Google is turning the mirror on your phone into a fitting room, letting shoppers see clothes on a realistic digital version ...

Google’s AI try-on tool now generates a full-body virtual model from a single selfie, expanding its fashion tech features and ...