Virtual reality (VR) is big business. IDC forecasts AR and VR spending to reach $18.8 billion this year, a 78.5% increase from the year before. By the end of 2023, it’s predicted to reach a five-year ...

Meta is embarking on a major initiative aimed at expanding its virtual reality (VR) ecosystem by inviting third-party developers.

Having been exclusively building VR games since 2013, nDreams stands as one of the most veteran VR-exclusive game studios to date. And with more than 200 people, one of the largest too. The studio’s ...

The announcement that Steam will support the forthcoming Windows VR headsets was big news which means that owners will eventually have a strong library of VR content to draw from while Microsoft ...

Brand marketers are taking gradual steps in their experiments with virtual reality (VR), the computer-generated simulation of a fully immersive 3-D world. Only 8% of marketers have used VR in ads, ...

Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. But despite the clear benefits of VR, businesses are still ...

Virtual reality has yet to hit the big time with the vast majority of consumers — headset sales are still in the single-digit millions — but today Google and NBC announced a deal to make programming ...

There is a debate around VR’s status as transformative medium or gimmick. Stakeholders use revenue and audience figures to measure success, though this is clearly premature. There are only 43 million ...

The search giant launched VR view and a Cardboard SDK for iOS. Anyone can jump on the virtual reality bandwagon, thanks to Google. The search giant on Wednesday launched VR view—an easy way to embed ...