Maintaining direct and effective communication with customers is more important than ever, and SMS marketing has emerged as one of the most powerful tools for engaging audiences and driving action.

India’s mobile penetration, with over 1.2 billion subscribers, makes bulk SMS an unmatched channel for businesses. SMS boasts a 98% open rate, with 90% of messages read within three minutes, far ...

Bridging the gap between a Web application and mobile phone text messaging has resulted in more prompt information management at Melbourne, Australia-based e-marketplace Service Central. After finding ...

SINGAPORE — The Infocomm Media Development Authority (IMDA) will require short message service (SMS) providers and telecommunications companies to check SMS senders against a national registry aimed ...