Facebook landing pages continue to be a hot topic. Companies large and small are focusing on this fairly young marketing medium, but that does not mean all pages are created equal. The key to a ...

In their book, Ultimate Guide to Facebook Advertising : How to Access 600 Million Customers in 10 Minutes, authors Perry Marshall and Thomas Meloche lay out the ins-and-outs of advertising your goods ...

Generating leads is crucial to boosting your sales – but if your landing pages aren’t effective, you’re going to struggle to turn visitors into customers. Landing pages play a key role in elevating ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Designing a high-converting landing page can enhance your conversion rate by up to 300%. The key elements of a high-converting landing page include a hero image or video, a unique selling proposition ...

While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In the world of digital marketing, few things are more ...

So much time, attention, and strategy go into optimizing traffic. Search marketers work hard on perfecting ad copy or bidding strategies to squeeze another drop of efficiency out of already fine-tuned ...

This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Want to increase sign-ups, sales, or demo requests from your landing page? How can you ensure your ...