The yellowish hue spins off the popular minions from "Despicable Me." This file photo provided by Universal Pictures shows the minion characters in the film "Despicable Me 2." — -- A "despicable" ...

So, for all of you fine arts painters who have need to depict the Minions accurately, you’re in luck. To celebrate the upcoming Minions movie, Pantone worked with designers from Universal Pictures to ...

The Pantone Color Institute, an institution for color marketing and branding, has announced a new shade in its lineup of offerings: Minion Yellow. The hue is inspired by the color of the cute tiny ...

How A Movie Co-branding Campaign Spawned A Brand New Color: Minion Yellow Universal Studios and Pantone combined physics, psychology, and animation to find the iconic yellow color that best promoted ...

You know a pop culture thing is a BIG thing when even serious business institutions get into it as well. That definitely sounds like the situation here when the Pantone Color Institute, which is ...

It’s been three years since Pantone, self-declared arbiter of visible light, has declared a new color. But after 36 months of hard toil, the research team has emerged from the lab with the latest ...

Pantone Color Institute has officially rolled out a new color inspired by the kid-friendly film franchise Despicable Me. According to Pantone's web site, this color was developed after Pantone's team ...

Just in time for the warm weather, Pantone has announced a brand springy color: Minion Yellow. Based on Universal Pictures and Illumination Entertainment's hit animated film Despicable Me, the bright ...

Hollywood is so powerful it’s now creating new colors. “Minion Yellow” is the latest shade designated by global color authority Pantone, and the first based on a movie character. The Minions shot to ...