Whether it is a pop singer promoting soft drinks or a celebrity influencer showcasing products on social media, celebrity advertising is hard to ignore. Celebrities naturally command attention and ...

When shopping for a computer monitor, you're bombarded with specifications like native resolution and response time, but one of the more misunderstood monitor features is contrast ratio. As with many ...

Norton Antivirus can block certain files if it detects malicious code inside their structure. In rare cases, the antivirus may block legitimate files by mistake. If Norton identifies one of your ...

We've all felt that familiar drag in energy level when we know we're going into a meeting with a nay-sayer who criticizes every idea on the table. We're also familiar with how our moods can be lifted ...

Small-business owners are constantly faced with deciding how to finance the operations and growth of their businesses. Do they borrow more money or seek other outside investors? The decisions involve ...

Who doesn't love the smell of fresh bread? Is there a better diet-busting indulgence? Probably not. The bakery industry is a huge business that caters to people's weaknesses for tasty breads, cakes, ...

In economics, macroeconomics encompasses societal perspective on resource allocation. Microeconomics involves factors of resources availability and usage that impact individuals and businesses. As a ...

To effectively sell a product or service, organizations have to know how consumers behave with regard to what they buy. The study of consumer behavior involves examining what products certain types of ...

Understanding the difference between sales revenue and profit is quintessential to understanding the principles of economics, business analytics and accounting. Both are examined when determining the ...

Communication is essential for everyone in a company. Communication offers employees and managers alike the opportunity to express concerns and ideas in the workplace. An employee who lacks ...

A safe work environment is a productive one. No matter the size or type of the business, procedures for safety in the workplace are a necessity for all staff. Safety measures protect employees as well ...

Through direct observation of people, marketing specialists are able to identify actions and watch how subjects respond to various stimuli. For a small business, observational marketing research is ...