As a leading gifting brand, FNP sees a significant rise in orders for plum cakes during Christmas and New Year, making them ...

BGMI launched its latest character, Anamika, by turning her into a real-life ghost story with help from gen z agency, The Big ...

The installation encourages users to discover nearby New Year’s Eve events such as parties, live gigs, brunches and other ...

Nelle Tue Mani has been adapted in multiple countries, with its Indian version being developed for Sony SAB’s Hindi GEC ...

Gupta has been with Infosys since 2012, serving as associate vice president and global head–Academic Relations. She has ...

In e-commerce, being invisible is costlier than being bad. Why the discovery gap exists—and how AI-led marketing can help ...

Phoenix Malls’ strategy of consistent, themed IPs and collaborative marketing fuels sustained footfall growth, making malls a ...

Saurabh Saksena, former president of VML India, has launched SAULV, an integrated communications agency where “imagination ...

Dhruv Shah is a dynamic business leader who brings over a decade of business and marketing expertise to his role as the DGM ...

The vertical will focus on developing long- and short-format content, digital-first narratives and regional stories built for ...

The listening data points to longer engagement, stronger regional music consumption and consistent loyalty from paying ...

The show uses a character-led format featuring Aadhe Maa, Munni Mursheed, Coach Jagruti and Non Humans of India, drawing ...