From Theory to Action: Search Atlas Debuts Evidence-Backed SEO Training

Using evidence-backed strategies derived from patents and proprietary research, the course enables marketers, SEO professionals, and digital leaders to implement complex workflows, accelerate tasks ...

Your Current Digital Marketing Strategy Won’t Hold Up in 2026. Here’s the New Playbook.

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...
Analytics Insight

How to Evaluate Your SEO Tools in 2026 and Avoid Costly Budget Traps

Overview Modern SEO tools must show real business impact, not just rankings or visibility metrics.Automation only matters if ...
Business Insider

Google, Microsoft, and Perplexity share tips on how to boost your brand's visibility in AI searches

AI is changing the way we search — and transforming the practice of search engine optimization. Brands want to ensure they're visible in AI searches and that they're accurately represented. Experts ...
Business Insider

The new SEO is GEO — and no one really knows the rules

AI is changing the nature of search and rewriting the rules for brands. It has spawned a cottage industry of AI search experts, though skeptics warn of overpromising. This story is one of a five-part ...
USA Today

createIT Announces Introduction of Generative Engine Optimization Services

Los Angeles, CA, United States, 14th Nov 2025 – createIT announced the introduction of its Generative Engine Optimization services, marking an early step into a developing area of digital visibility ...
Reuters

A History of Generative Engine Optimization (GEO)

NEW YORK, NY, November 6, 2025 (EZ Newswire) -- Generative Engine Optimization (GEO) is a digital marketing discipline focused on optimizing content and online presence for visibility in AI-powered ...
Wired

Forget SEO. Welcome to the World of Generative Engine Optimization

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO. As people start relying on chatbots to discover new products, retailers are having ...
Search Engine Land

The future of SEO: Why optimization still matters, whatever you call it

Recently, there’s been discussion – and some frustration – on social media about what’s being said (and who’s saying it) about SEO, GEO, and whatever comes next. Some of that criticism has been ...
New York Magazine

SEO Is Dead. Say Hello to GEO.

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtually any business that exists on the ...
Forbes

The Future Of Visibility: Why 'Search Everywhere Optimization' Is The New SEO For Businesses

Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...