Tis the season to be...forgetting someone 🎁 All Amazon Prime members have access to the all-new Alexa today, just say: "Alexa, upgrade." You can also get access by buying a compatible Echo Device. #AlexaPlus | Amazon Alexa

If you're a Prime Member with an Echo in the US, what are you waiting for?! Get access to the all-new Alexa for free by saying, "Alexa, upgrade." #AlexaPlus | Amazon Alexa

Day 3 of Stocking Stuffers: Amazon Alexa Echo Show 8 and Ring Outdoor Cam Pro! 🎁 | The Tonight Show Starring Jimmy Fallon

Doing grandma proud this holiday season. 💙 All Amazon Prime members have access to the all-new Alexa today, just say: "Alexa, upgrade." You can also get access by buying a compatible Echo Device. #AlexaPlus | Amazon Alexa

Okay, it's a little bit of magic, too. ✨ All Amazon Prime members have access to the all-new Alexa today, just say: "Alexa, upgrade." You can also get access by buying a compatible Echo Device. #AlexaPlus | Amazon Alexa

Gift idea stress? Game, set, and match. 🎾 All Amazon Prime members have access to the all-new Alexa today, just say: "Alexa, upgrade." You can also get access by buying a compatible Echo Device. #AlexaPlus | Amazon Alexa

This holiday season, let the all-new Alexa make your kitchen a butter place. 🧈 All Amazon Prime members have access to the all-new Alexa today, just say: "Alexa, upgrade." You can also get access by buying a compatible Echo Device. #AlexaPlus | Amazon Alexa

Oh, what fun! 🔔💡 All Amazon Prime members have access to the all-new Alexa today, just say: "Alexa, upgrade." You can also get access by buying a compatible Echo Device. #AlexaPlus | Amazon Alexa

Finding a dish everyone can eat? That's a holiday miracle! 💫 All Amazon Prime members have access to the all-new Alexa today, just say: "Alexa, upgrade." You can also get access by buying a compatible Echo Device. #AlexaPlus | Amazon Alexa